Connect gtm datalayer event to Google Analytics

up:: Web Analytics

Custom event trigger - Tag Manager Help

0. GTM - Variables
   1. New
   2. Constant - Name: Analytics Stream Id
      • You can find that under: Google Analytics - Admin - Data collection and… - Data streams
   3. Same string as Analytics ID
1. GTM - Triggers: Create Custom Event
   • ”Event name” same as event: in code
2. GTM - Tags: New
   1. Type: GA4 Event
   2. Measurement ID: Analytics Stream Id variable
   3. ”Event name” same as event: in code (might not need to be)
   4. Triggering – select trigger you created above

Naming events

Help Google Analytics to name events like [GA4] Recommended events - Analytics Help.

Debug

Google Analytics > Admin > Data display > DebugView