ASO - App Store Optimisation

up:: iOS Marketing

• Mobile action
  • ASO > Keyword Tracking
• App follow
• Sean Allen’s Indie App Teardown
• App Store Optimization 2024: How I research keywords and validate indie app ideas
• Aivars Meijers recommends AppFigures

Build in public is important because it can help you with those initial downloads, and first reviews.

• Take a look at competitors, choose similar keywords to them
• Don’t duplicate keywords
• Use localisations to narrow down keywords in other languages
• Description is not used for keywords

Go for Popularity / Difficulty

• 19 Popularity is not that great.
• But 21 is reasonable

Adam Lyttle: 10,20,30s in either

If popularity is low, you can still build the app. But don’t spend a lot of time on it.

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